Digital Transformation: Towards Cultural and Technological Innovation of Companies

“The big question that organizations must ask themselves in the digital age is how to respond effectively to the increasing digitization of society, not only in terms of how to avoid becoming obsolete in the face of competition but also how to adapt and lead the way. Digital disruption”.

Digital transformation is a continuous process over time, in which many factors beyond the technological ones are involved. It is of little use to digitize a company if employees are not empowered to adopt digitization in their work. Therefore, an organization’s cultural change is considered the most complex challenge of digital transformation for all companies.

Sustainable digital transformation focuses on carrying out a progressive digital immersion, divided into a series of phases or steps so that the next step in projects are not addressed until the different initiatives of the common step have been completed. To carry out the most complex digital initiatives, it is necessary to go through the following degrees or steps of maturity or digital immersion, the so-called Immersion ladder.

Phases of Digital Transformation 

Digital Foundations: In the first phase, what we call Digital Foundations is established. In this step, initiatives are carried out to establish a base on which the digitization of a company will be built on. The architecture and strategies that coordinate the different digital actions to be carried out include a social media plan, CRM execution, and different digitization processes.

Digital Expansion: The second step is the stage that we call Digital Expansion. In this phase, symptoms begin to appear outside the organization, known as digital contact points. Employees are also being empowered in digital skills, and the results of actions carried out in digital media are being analyzed.

Digital Optimization: We identify the third stage as Digital Optimization. At this point, the actions of the previous step are delved into. The companies that are in this echelon have a true digital culture. They can analyze digital information in an advanced and predictive way, and with self-learning processes. They also interact with their customers through the channels they always prefer, collect their feedback in an advanced way, and can enhance the innovations derived from co-creation.

Digital Maximization: The last step, which few companies reach today, is Digital Maximization. At this stage, automated processes are seen in which authentic artificial intelligence is applied. Large amounts of data, both internal and external, are analyzed, allowing for robust personalization of the customer experience. This allows creating new business models based on the digital world, such as virtual reality or augmented reality.

Pillars of Digital Transformation 

A company that wants to start a digital transformation process must consider key elements that help drive the process forward:

Leadership: The success of digital transformation in a company does not depend only on the degree of digitization but also on its managers and leaders’ ability to drive change. This implies adopting agile management styles that facilitate the evaluation and implementation of new models, sources of income, and opportunities.

Customer Experience: Digital Transformation is closely linked to Customer Experience. It must aim to use technology to create new ways of communicating, predict customer needs and behaviors, and improve omnichannel strategies. 

Business Model: A business model is a way a company creates, delivers, and captures value. Within the Digital Transformation, companies must be willing to evaluate and modify:

  • Value proposition: that is, the products and services it offers.
  • Value delivery: these are the distribution channels, customer segmentation, and the relationship with them.
  • Value creation: the resources and alliances to create the products.
  • Value capture: An adequate Digital Transformation also implies a revolution in costs and sources of income. Therefore, the need to have the support of the directives in this function.

Organizational Culture and Agility

Technology within the Digital Transformation is the great pillar within the path of change. However, technology could not act in the desired way if it is not accompanied by processes of practice and relationships between human agents. In this way, technology is linked and shaped by the culture and the organizational context; thus, Digital Transformation will be a more complex process that involves all the actors in the organization.

Digital transformation requires investment in human capital and culture. Also, for a company to respond adequately to rapid changes in society, it must become an agile company.

To learn more about how agile is changing the way we work, listen to this podcast on agile culture and how companies are beginning to adopt it to improve their processes and make them more efficient in the fourth industrial revolution.

Benefits of Digital Transformation 

An adequate Digital Transformation will have 7 positive impacts on:

1. Competitive advantage: Digital transformation allows a company to create new products and services according to customer needs, and this undoubtedly allows diversifying services, making better decisions, and driving growth versus versus its competitors.

2. It promotes the culture of innovation: Agile innovation management in companies is one of the most important tools to adopt new methodologies that deploy the creation of new products, solutions, and business opportunities.

3. Improves productivity: When automation processes are adopted in companies, employees’ better performance is guaranteed, who see digital tools as the ally to achieve the objectives.

4. Greater brand presence: When we talk about a company having an omnichannel strategy in its digital and physical channels, it is because the said company has understood the importance of providing the best service to its customers, and the digital transformation allows these channels to communicate and flow with each other, avoiding setbacks in customer service processes.

5. Give importance to data:  A company’s databases must be converted into stocks to have a greater impact on the market. Digital transformation allows better decisions based on the big data generated through all areas of the company.

6. Reduce costs: When methodologies such as Agile or DevOps are adopted to develop technological products in an agile way, errors in their production are reduced, which gradually lowers the company’s costs. In addition to the automation of processes and cloud computing for information storage, avoiding the purchase of physical servers and their maintenance.

7. Customer satisfaction: It is perhaps the greatest benefit that digitalization brings to companies. Knowing customers allows providing a better experience, more agile and secure services, and direct communication to help the company attract, convert, and retain loyalty more appropriately.

Technology applied to Digital Transformation

Big Data: Big Data is the tools and techniques that allow the real-time processing of large amounts of data collected from different organization’s internal and external sources.

The processing of this data and its subsequent analysis will make decisions based on predictions, anticipate people’s needs, and distribute budgets more intelligently.

Cloud Computing: Cloud computing has great advantages for digital transformation. 

Cloud services allow computer tools such as databases, servers, analysis, networks, and software, within a flexible and low-cost infrastructure. 

The cloud also facilitates access to different technologies, deploys services almost immediately, and has architectures based on microservices, delivering greater agility and scalability.

Mobile: With the arrival of smartphones, mobile technologies’ development has been escalating rapidly, promoting apps that open a new form of relationship between organizations and their customers, suppliers, and workers.

Artificial Intelligence: AI is a set of techniques that allows machines to perform actions rationally. In this way, companies can understand customer needs, suggest the perfect product to the right person and streamline the sales process.

For companies’ benefit, artificial intelligence is used to automate processes and capture and analyze information, bringing benefits such as cost reduction and optimization of services and products. This type of service is widely used in the financial sector, which has pointed to banking’s digital transformation for a few years.


The digital transformation process in the company is not something that is not trivial and must be implemented with strategic planning. It involves profound changes in the company at all levels and must necessarily encompass all departments from senior management to operators. The digital transformation methodology will help the company develop a digital strategy that will improve the company’s processes, which will translate into an increase in productivity and an increase in the efficiency of the processes.

WordPress vs Drupal: The CMS Battle Continues! 

One of the most important tools for any business to use is a CMS (Content Management System)

CMSs are a fundamental asset that allows us to create, develop and maintain a web page, which is why it is important to choose according to the digital content of the website.

WordPress vs Drupal are two of the most common CMS seen on the web. They present different characteristics such as security, the manager’s simplicity, variety, optimization, or quantity of plugins.

General terms of WordPress and Drupal

Without a doubt, WordPress is the most user-friendly and intuitive blog builder available today. This is possibly one reason why users tend to prefer it, and it is that its popularity makes it easier to work since there are tutorials, courses, and virtual academies where you can learn to work with this CMS.

The many uses of the services offered by WordPress: e-commerce, blogs, or professional business websites are some of the most general examples of users who use this platform. There are also websites developed in this great CMS for forums, portfolios, events and even E-Learning. Some examples of WordPress-based sites are Mercedes Benz, The New Yorker,, etc.

Drupal, on the other hand, corresponds to one of the best-known CMS worldwide.

Companies such as Harvard, Twitter, BBC, and NBC News are some of the most popular sites that work with Drupal and it covers a large series of web pages such as blogs, personal or corporate websites, forums, E-commerce, or social networks.

Now: Why choose one CMS over the other?

As we have seen, both WordPress and Drupal contain a wide range of very useful features that provide many advantages to design a professional website. Financial benefits, such as adjusting cost, flexibility on production, and freedom to select features, must be considered.

At this point, you may be wondering: WordPress vs Drupal, which one should I choose? Next, we will detail all the characteristics that will help you make this decision.

WordPress and Drupal interface

The interface within a CMS is one of the most critical points since it corresponds to most content creation. Both WordPress and Drupal have a virtual interface, and for both managers, these interfaces present a facility within the platform.

The WordPress interface is one of the most intuitive, which makes it easy to learn to use. It is simple, with floating buttons with which you can modify the blog or website.

Being one of the most used CMS, there is a community of many followers, ready to offer you help if you need it. There are also options to learn how to handle it through blogs or portals made by the people who use it and are part of this “forum”.

Although you use programming languages ​​to develop web pages, you do not need to know how to program with code, so almost anyone can start WordPress.

On the other hand, Drupal has a very welcoming and intuitive interface. Like its relative, you will not need to know programming languages ​​to develop and modify your web page.

In conclusion, you can publish new content frequently without changing code lines, adding resources, or managing your website’s configuration and appearance that you like the most.

How do WordPress and Drupal work?

WordPress is the most popular CMS on the internet. As we mentioned before, its interface makes it easy to work for beginners or experts. This is a great advantage since you can start a personal project without having to look for an expert in programming or website development, and it is also at a more professional level, companies or organizations that decide to work with this CMS would save time and money in finding a web developer.

Drupal is a more modern content manager (CMS), so not everyone knows how to use or work with it. Its installation requires a little extra knowledge, especially if we compare it with the installation of WordPress.

In conclusion, in WordPress, you can start from scratch and with the free themes, you will be able to present a web page of good quality and with good material, while in Drupal, you will have to go to a web developer since it presents highly personalized or coded themes.

Which is more customizable between WordPress vs Drupal?

Both CMS have a wide variety of customization options, although WordPress has a greater number when we talk about plugins. WordPress brings thousands of pre-established templates with which you can change the website’s appearance to give it the most customization according to your website model.

What is the most secure between WordPress vs Drupal?

Even though all platforms can be vulnerable, we can say that both have teams made up of developers to address the lack of security within any website within their power.

Drupal has better security and content management. Some companies have a series or group in charge of the different facets of creating and maintaining a website. This makes the page more vulnerable, as more people have access to it, which can cause more risk against the website.

Due to a lack of skills or personal reasons, a person can add, remove information, or content that leads to the website’s deterioration or breakdown. Drupal reduces this risk by only allowing certain users (such as administrators) access to make changes. For some content to be uploaded, it must go through the review of the website’s managers or administrators.

In Drupal, the content is previously uploaded to the website, and once it is approved, it is there that it becomes visible to the community or users in general.

WordPress is considered a bit more vulnerable than Drupal. It relies heavily on third party plugins. That is why Drupal is used by government brands that require security and control over their pages.

What are the costs of these CMS?

Whichever manager best suits your needs, you can start both for free!

Drupal is open-source software and is completely free to download, use, and customize your website.

WordPress is a free service where you can start a project from scratch. Although the professional themes and plugins have costs, they have more features: security patches, maintenance, and other extra options. Such is the case of the language options in both managers.

Drupal presents multilingual functions by default, while in WordPress, you must purchase plugins to acquire such a function.

SEO in WordPress and Drupal

Currently, Search Engine Optimization (SEO) positioning is an important factor for any web page. With Drupal, you can generate URLs based on each content. Also, you can connect your website with the profiles of your social networks. WordPress offers an ideal foundation for SEO. Remember that having a good SEO will exponentially improve the traffic on your website.

How does file management work in these CMS?

Some web pages have a large amount of content, from organizations, businesses, entertainment, or government websites. All of these will need management of the content of the web page. Drupal offers content collaboration; that is to say, a group or a series of managers can divide the work since this manager allows it.

Functions or positions such as preview, editing, or programming are the most important and useful tools you can have in this content manager (CMS), ideal for companies that formwork teams for the organization and manage their web content. WordPress also has a service that offers a library where you can upload files such as images or videos.

Which CMS should I choose between WordPress and Drupal?

Creating a web page must go through a series of procedures: Having reliable hosting and owning a web domain corresponds to this process.

The choice of a content management system is essential in this process, and which one that will give life to our websites in every way. The customization, security and loading speed are some of the features and benefits that must be considered when choosing our CMS.

What are the best factors between WordPress vs Drupal?

Although they are platforms with characteristics of great advantages for the design, creation, customization, and maintenance of a website, you must study your website’s needs and your availability of resources. Criteria such as financial flexibility, company objectives, and scalability.

For more similarities that Drupal and WordPress have in this context, the managers present marked differences. For example, in WordPress, although the ease of creating content is greater, to carry out a more professional website, you will have to have paid services, such as plugins and themes.

While in Drupal, even if you do not need to invest such an amount of money, you will have to find an expert in this area; since its complexity is greater, although it has characteristics such as content and information management.

Both CMS are useful, and each one has its advantages, so everything will depend on you and the work you will do. Now tell us! In this WordPress vs Drupal which one would you choose? Have you already used one?


WordPress is a common platform for creating small websites to customize and expand with thousands of awesome themes and plugins. If you plan to go with the functionality, you cannot build on your own. It would be far easier to find support and recruit professionals.

On the other hand, Drupal is suitable for more complex websites and other web ventures that WordPress cannot manage. However, to take advantage of all that strength, you will need to be familiar with HTML, CSS, and PHP. You should be a competent programmer if you want to create complex websites with Drupal.

Both Drupal and WordPress have benefits and drawbacks but choosing between them should be quickly based on your objectives. Which option did you choose?